Ship Supply is a clothing label designed by Ana and Lissa, who grew up on Lopez Island. They have a shop there, but the real opportunity is online, and that's the piece we've spent our energy on. We started as their photographer. Since then we've introduced them to other brands, directed their shoots, written their copy, put their clothes on, and made a print piece that carries the island out into the world.
CASE STUDY: Ship Supply
Brand Intros
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Product Photography
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Creative Direction
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Editorial Copy
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Brand Ambassadorship
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Print Production
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Brand Intros . Product Photography . Creative Direction . Editorial Copy . Brand Ambassadorship . Print Production .
HERE’S WHAT WE DID
01 We connected Ship Supply with Crescent Down Works. That became a real, co-branded product: the Beeswax down vest. We shot the product photography for it: in the warehouse in Seattle, on location, and in use, on ourselves.
02 We provide creative direction on every collection launch, including moodboarding, e-commerce photography shot on location on Lopez, and getting the right talent to be in the pieces. We also have cast and coordinated other photographers and the right talent to model, whenever a shoot needs more hands.
03 We deliver abundant photo galleries that Ship Supply can pull from whenever they need it.
04 We write the copy for their monthly email newsletter, and create a culture of Ship Supply, in their brand voice. We also write the product and social copy that carries new pieces to their audience.
05 We make lived-in and authentic reels that go live as ads on social channels and have become ambassadors ourselves. We wear their pieces because that's genuinely how we dress on the island.
06 We created Island Time, a print field guide and marketing piece that sells the island itself, not just the clothes. We have built a world around a brand that we believe in. This is cultural engineering.
Situation
Ship Supply had a real clothing label, a shop on Lopez, and the island's story built into everything they make. But growing past the ferry line meant building an online presence, not just foot traffic, and they didn't yet have the connections or the content to do that. They needed someone who could act like an in-house creative team without becoming one — a creative partner they could hand a shoot, a launch, or a brand intro to and trust it would come back sounding like them, so they could focus on what they’re good at.
Solution
Made the right introduction: We've spent years building relationships across the industry, and when a brand needs the right person for something, we usually know who to call. We introduced Ship Supply to Crescent Down Works, and that became a real product: the Beeswax down vest, which we photographed in the warehouse in Seattle, where it was made, and out in the world.
A photographer, and more: For each new collection, we moodboard it out, shoot the e-com photography on location on Lopez, and make sure the fit is right before anything goes live. When a shoot needs more hands, we bring in the right photographers and the right talent to model, and hand over a digital gallery that's theirs to keep using.
A voice that carries: Notes, their monthly newsletter, is Ship Supply's own channel — but the copy in it is ours, written in the same spare, sensory voice that runs through everything else we make for them.
Skin in the game: We didn't stop at shooting the clothes. We wear them on hikes, around the island, in daily life, because they're genuinely how island life gets dressed. That's turned into UGC reels, ambassador content, and the social copy that introduces new pieces to their audience.
An island on paper: Island Time, the field guide we write, design, photograph, and produce, puts Lopez and Orcas — the walks, the makers, the places worth slowing down for — in front of an audience who wants a piece of it. Ship Supply gets a few quiet lines inside it, not a catalog.
Result
What started as a photo shoot became a small, standing creative practice: a co-branded product from an introduction we made, a content pipeline that runs through Notes, social, and UGC, and a print piece now living in shops, cafes, and galleries across two islands.
